URL: https://www.thehotelsnetwork.com/en/ TITLE: Growth for your direct channel CONTENT: Attract, engage and convert visitors throughout the online booking journey by using predictive personalization to offer each guest a unique user experience. Trusted by 20,000+ hotels worldwide: Minor Hotels, Preferred hotels & Resorts, Frasers Hospitality, Elite Hotels of Sweden, Outrigger Hotels & Resorts, One & Only. An ecosystem of growth tools that increase conversions and ADR. - BenchDirect™ — Benchmark the key metrics of your direct booking channel (Popular features: Multiple dynamic competitive sets; Real-time interactive analytics; Direct Booking Index™ (DBI)). - Conversion & Personalization — Personalize the website experience so more visitors book direct (Popular features: Price Comparison; Behavioral Targeting; A/B Testing). - Predictive Personalization — The world's 1st predictive algorithm for hotels (Popular features: Hospitality-specific Algorithms; Intent-based Targeting; Automated Campaigns). - SafeDirect — Boost direct revenue by gifting travel assistance (Popular features: All-in-one solution; Multi-language assistance; Fully managed by THN). - Demand — Drive qualified traffic to your website effortlessly (Popular features: Fully-managed service; Metasearch, SEM & Display; Predictive audiences using AI). The data proves immediate results. There’s no learning curve or warm up period: see conversion rates and bookings increase from day one, live on a dashboard: 32% Average increase in booking, 20X Return on Investment. Extremely fast installation: Installation is super simple: just add a line of code to your current website, no surgery required. It takes your IT person 10 minutes to have it up and running. Our product works on any website for any hotel, no matter who your technology provider is. We integrate with your existing solution and improve it. Request a live demo: There’s no risk. If you like what you see, you can try our software for free for 30 days and from day one you will be able to observe how your direct channel starts growing. -------------------------------------------------------------------------------- URL: https://www.thehotelsnetwork.com/en/benchdirect/ TITLE: BenchDirect™ — Benchmark the key metrics of your direct channel CONTENT: Must-have hotel benchmarking analytics platform, for you to compare your performance to the market and competition. - Competitive intelligence. Smarter decisions:BenchDirect is the first of its kind, a hotel benchmarking platform providing hoteliers with never-before-seen competitive data. Through real-time actionable insights, you will not only be able to compare the end results but also gain a clear understanding of how they came to be, so you can unravel the building blocks of an effective direct booking strategy. Not convinced yet? Press “play” to discover what BenchDirect has to offer. - A whole host of direct booking metrics: whatever you want to track related to the evolution of your direct channel, BenchDirect has you covered. From RevDirect to the Direct Booking Index (DBI), you can now benchmark your hotel's performance across more than 30 key metrics centered around: Website and booking engine traffic, Bookings and pickup, Future demand, Rates and disparities, User profile and behavior. - DirectBookingIndex™: A THN developed score that assesses the different blocks involved in an effective direct booking strategy so you can track your overall performance versus the market. - RevDirect: A brand-new metric measuring direct booking revenue per available room so you can analyze one of the industry's core KPIs but centered on your direct channel. - Understand your direct channel: Direct is in our DNA. Built using unparalleled competitive data from our global network of hotels, as well as our comprehensive understanding of online user behavior, BenchDirect provides you with all the insights you need to grow your direct channel. - Break down the full user journey: Traditional hotel benchmarking compares rates and occupancy but offers no visibility on how it came to be. BenchDirect analyzes the full booking funnel so you can identify where you are under or overperforming, and pinpoint how to improve your results, at a granular level. - Redefine your competitive set: Using machine learning to create dynamic compsets, BenchDirect helps you understand who your real competitors are. Compare your performance with similar hotels in your destination, other properties within your brand, a full network of hotels worldwide and your own hand-picked compset. - Unlock invaluable insights for free: Observing hundreds of millions of users across our network of hotels, our data is unique, both in scale and quality. We want hoteliers to be able to benefit from this Network Effect, which is why we are making BenchDirect available to hotels worldwide for free. - A one-of-a-kind network of hotel data: Together, we become stronger. Join our community and become part of the 20,000+ hotels worldwide who are taking part in our initiative: Minor Hotels, Preferred Hotels & Resorts, Frasers Hospitality, Elite Hotels of Sweden, Outrigger Hotels & Resorts, One & Only. - The BenchDirect client who uses the product the most will be invited to an exclusive THN party in Condado Hotel on November 13th. -------------------------------------------------------------------------------- URL: https://thehotelsnetwork.com/en/conversion-personalization TITLE: Personalize your hotel website for each visitor CONTENT: Customized message formats and optimal timing. Create powerful campaigns using a wide variety of display types and formats, all completely customizable within our tremendously easy-to-use platform. Intelligent behavioral triggers ensure you show users personalized messages at critical points in the booking process to create urgency, decrease the risk of bounce and encourage engagement. Offers different types of messages such as: - Smart Notes: nudge users towards a direct booking with in-web notifications - Layers: create a personal and engaging user experience - Inliners: seduce users with subtle messages displayed as a native content - Exits: persuado abandoning visitors to stay on your website Swap your website content for every visitor:Take your website personalization to the next level and adapt your existing website content to every visitor. With Swaps, automatically replace text and images on any page on your website, based on targeting rules you set. Super easy to implement and use - no need for any technical skills or complex CMS integrations to get started. An extensive set of targeting options to display content dynamically: Is the user making a last-minute booking? Living in Paris? Coming from a TripAdvisor referral? With over 40 built-in criteria and the option to create your own custom rules, our unique targeting system lets you easily segment users and display hyper-relevant content and promotions to maximize revenue. Price Comparison: let visitors compare prices without leaving your website. With a simple yet powerful widget, visitors will be sure you are offering the best available rate compared to OTAs and other websites. You can also showcase any additional benefits of booking direct, such as a welcome drink or late check-out. Someone is undercutting your rate? Fight real-time disparities by presenting users with a Price Match offer. Reviews Summary: Measure potential guests and inspire trust. Saved Search: ensure visitors come back to complete their booking. Last Search: make the booking process easy for returning users. The right fit for every brand. With multiple designs to choose from, our message formats adapt seamlessly to your brand. Whether on your website (desktop or mobile) or in your mobile app, every message looks great and stays perfectly on-brand. Test and optimize campaigns and messages: experiment with different combinations of tools and messages and use A/B testing to gauge how visitors react. Every change has an impact so your team can see results in real-time to be able to maximize your campaign’s effectiveness. -------------------------------------------------------------------------------- URL: https://info.thehotelsnetwork.com/en/mobile-app-personalization TITLE: Mobile app personalization: Personalize your hotel's app experience CONTENT: Your hotel app is home to your most loyal and valuable guests. Personalize their experience to boost direct revenue with the first personalization solution for hotel apps. Proven message formats, now in your hotel's mobile app: With The Hotels Network, you can now use the same formats that successfully drive direct bookings on desktop and mobile web, fully adapted for in-app experiences. All your personalization campaigns across web and app can now be managed from a single, intuitive platform. Hospitality-specific targeting adapted to mobile user behaviors: Use real-time data like loyalty tier, stay stage and market demand combined with other behavioral targeting options to trigger the most relevant messages at key moments in app user journey. Designed to be simple, flexible, and scalable: - Straightforward integration with no heavy tech lift: Just add our lightweight SDK to your mobile app and start personalizing guest experiences right away. No need for major app changes or continuous developer support. - Unified Campaign Management in the THN Platform: Mobile app personalization is as easy to set up, launch, and track as web campaigns—all within one streamlined, user-friendly platform. The first personalization solution for hotel apps: - Strengthen loyalty: Engage loyal members with exclusive perks tailored just for them. - Grow revenue: Boost app bookings with personalized offers and real-time price comparison. - Increase ABV: Increase upsell revenue at key moments in the guest journey (upgrades, spa, F&B). -------------------------------------------------------------------------------- URL: https://www.thehotelsnetwork.com/en/predictive-personalization TITLE: Segment, attract and convert your website lookers into bookers CONTENT: Predictive Personalization harnesses machine learning techniques to predict user behavior and effortlessly optimize campaigns for each and every user. Predictive Personalization, algorithm-powered optimization: Today, each traveler is unique, with distinct behavior and expectations. With Predictive Personalization, for the very first time, you can add the user into the revenue management equation and personalize every touchpoint in the direct booking funnel. After all, hospitality is personal. In the online booking journey, all users look the same. With Predictive Personalization, every user is different. Attract - Traffic acquisition targeting to improve your hotel’s ROAS (Return On Ad Spent): - Bring high-intent users who didn’t convert back to your website - Optimize search, display and metasearch campaigns to lower CPA - Drive a higher conversion rate without increasing ad spend Convert - Predictive Personalization to boost website conversions while reducing promotional costs: - Create highly-targeted website campaigns driven by an algorithm - Get additional reservations from users who would otherwise leave without booking - Increase ADR and revenue from high-value website visitors Predictive Personalization: the first predictive algorithm for hotels in the world. An advanced algorithm. Millions of interactions. Each one matters. How Predictive Personalization works: Harnessing the power of machine learning, Predictive Personalization segments users in real time by assigning a value score to each individual based on hundreds of variables, spanning past behavior to current interactions. Coupling advanced technology with human expertise, Predictive Personalization enables hoteliers to launch value-targeted campaigns that are automated and hyper-personalized. The upshot? We guarantee you will receive more direct bookings while reducing marketing costs. - Past Behavior: Before coming to the hotel website - Current Behavior: On the hotel website. - THN Interactions: What they see, how they respond - External Data: Market data on OTAs, competitors, etc. -------------------------------------------------------------------------------- URL: https://info.thehotelsnetwork.com/en/swaps TITLE: Unique Website Content for Every Visitor with Swaps CONTENT: Automatically replace existing content on your hotel website to match what each visitor is seeking for their perfect stay. Swap your website content for every visitor: Swaps is a fresh new approach to website personalization. It allows you to automatically replace existing content—images and text—on your hotel website, based on specific targeting rules you set up. Ensure your website visitors see only the content that’s tailored just for them, creating a more engaging and personalized experience. Powerful, user-friendly features: - Dynamic content replacement: Easily switch images and text based on visitor data, so each guest sees content tailored just for them. - Hospitality-specific targeting: Extensive THN targeting rules ensure your content always reaches the right audience. - Easy to use for everyone: No tech skills needed! Create your Swaps in a few simple steps, with a handy website preview. - Straightforward implementation: No complex CMS integrations - add one line of code to your website and you’re ready to go! How does it work? Create your Swaps in a few simple steps: 1. Select the content block you want to swap 2. Add new text or choose new images 3. Set targeting rules to define who sees what Make all updates directly within the platform's website preview, allowing you to see exactly how the final result will look for each audience segment. Insights at a glance: Monitor your Swaps with an interactive dashboard, see how they are performing for different audiences and identify opportunities for future improvements. For maximum impact align Swaps content with other THN messages, such as Layers or Smart Notes, to create a consistent experience and drive visitors to book direct. -------------------------------------------------------------------------------- URL: https://info.thehotelsnetwork.com/en/safedirect TITLE: Boost your direct conversions by providing travel assistance to your guests CONTENT: Include travel assistance as an additional direct booking benefit to provide your guests with peace of mind and increase conversions. - An exclusive incentive to book direct: Maximize reservations by providing potential guests with travel assistance as an additional benefit for booking direct. You decide who to offer it to and at which stage of the booking funnel to communicate it - A hassle-free turnkey solution: Sit back, relax and leave everything to us. From setting up website communications and providing local language assistance to managing documentation and claims, we've got you covered. Let us handle the details so you can focus on creating unforgettable memories for your guests. - Reassurance for potential guests: Create a sense of security for your guests by providing travel assistance with every direct booking. Show your commitment to their well-being, making them feel valued and confident that your hotel is the ideal choice for their stay. -------------------------------------------------------------------------------- URL: https://info.thehotelsnetwork.com/en/kitt-ai-guest-service-agent TITLE: KITT - The First AI Voice Guest Service Agent for Hotels CONTENT: Harness the power of AI to deliver exceptional guest service, accessible via voice or text, over the phone or on your website. Experience KITT for yourself: Discover the future of guest service. Engage in a natural, human-like conversation that doesn't feel like talking to a robot. An AI assistant for handling reservations and guest queries: KITT enhances operational efficiency and guest satisfaction, boosting direct bookings, ADR, occupancy, and ancillary revenue. - Multilingual Support 24/7 - Seamless Integration - Reduces Staff Costs - Human-like Conversations Never miss a booking: KITT manages booking inquiries and reservations 24/7, guaranteeing guests receive prompt and efficient assistance at any time of the day or night. Everything is handled for you: The AI agent provides insights and recommendations while promoting exclusive offers to enhance upselling. It communicates only the information you provide, ensuring all interactions are accurate. Customizable to your brand: KITT can be tailored to reflect your brand's unique voice, creating a distinctive experience that perfectly aligns with your brand identity. A hassle-free, enjoyable experience for the guest. Your guests will appreciate: - The ability to communicate in their preferred language - Immediate and efficient assistance with any request - An exceptional experience that leaves a lasting impression of your brand Seamless updates & insights for the hotelier - It couldn't be easier: - Receive a translated summary of every conversation - Have any messages left by guests delivered to your inbox - Gather guest feedback to rate the service experience after each interaction -------------------------------------------------------------------------------- URL: https://info.thehotelsnetwork.com/en/loyalty-lite TITLE: Loyalty Lite - Seamless Guest Login for Personalized Booking Experiences CONTENT: Effortlessly reward website visitors and boost your hotel's direct revenue. Discover a lightweight approach to guest loyalty: Loyalty Lite allows users to log in directly on your hotel's website so you can personalize their online booking experience and offer exclusive incentives to book direct. Key benefits at a glance: - Reward: Offer visitors exclusive perks without the expense of costly traditional loyalty programs. - Compete: Match large hotel chains by providing better rates to logged-in members. - Reassure: Offer member rates to visitors without disrupting your OTA agreements. - Personalize: Tailor your website experience for returning visitors to increase direct conversions. How does it work? 1. Invite website visitors to log in and unlock exclusive member benefits, with just a few clicks. 2. Display personalized content and offers to engage members and drive conversions. It's that simple! Track your Success: Our interactive dashboards let you monitor the performance of Loyalty Lite and refine your strategy to maximize direct bookings. -------------------------------------------------------------------------------- URL: https://info.thehotelsnetwork.com/en/demand TITLE: Demand - Elevate your hotel's digital marketing strategy CONTENT: Drive qualified traffic to your hotel's website and effortlessly boost conversions thanks to our cutting-edge demand platform and fully-managed marketing services. - Metasearch: It's time to intensify your brand's online visibility and stand out from the crowd. Leveraging machine learning techniques and automated cross-channel bidding, we'll ensure your metasearch campaigns are optimized to maximize your returns, every time. - Predictive Audiences: Unleash the power of THN's unique predictive algorithm to identify high-value users who visit your hotel website. We can employ these audiences across all your campaigns to drive more direct revenue, more profitably. - Paid Search (SEM): Maximize direct bookings with targeted paid search ads that capture the attention of potential guests. Our experts take care of everything, always ensuring that campaigns are aligned with your brand and digital strategy. - Retargeting: Win back visitors who didn't book with enticing retargeting ads, reminding them why your hotel is their top choice. Rest assured, we'll handle every aspect, for a truly hassle-free experience. -------------------------------------------------------------------------------- URL: https://www.thehotelsnetwork.com/en/business-intelligence/ TITLE: Business Intelligence — Track. Test. Analyze. Optimize. CONTENT: Every change has an impact. See price disparities, demand analytics, campaign performance and test results in real time so you can fine-tune every step of your booking process. Keep track of price disparities and your hotel competitiveness: Controlling the price of your rooms is a vital part of growing your direct channel. Ensure you are offering visitors the best possible rates by identifying the price disparities your guests are finding online, both on OTAs and metasearch engines. Our tool monitors disparities down to the exact user search query so you can make better informed revenue management decisions. And if someone is undercutting your rate, we let you show users a price match offer. Test every message and campaign: We believe in experiments. Our platform makes it easy for you to launch integrated campaigns with multiple messages and optimize performance using multivariate or A/B tests. Build experiments in minutes and use the insights to make smarter decisions, taking the guess work out of marketing. - The best format: Round, square, on the left, on the right... compare the results and roll out the designs that convert well. - The best message: It's amazing how the wording you use affects use behavior. Try out different ideas to see what resonates most with your visitors. - The best offer: From a 5% discount to a late check-out, discover the optimal direct booking incentives to increase profitability at your hotel. Beautiful performance reports: Act with confidence and take immediate action where it will have the most impact based on our powerful analytics and real-time reporting. Your team can track all activity, measure the ROI of campaigns and see at a glance how your direct booking conversion rates are increasing. Benchmark the key metrics of your direct channel: Built using unparalleled competitive data from our global network of hotels, the BenchDirect platform provides you with all the insights you need to understand the entire booking funnel. By comparing your hotel brand’s performance to multiple compsets, you’ll be able to identify where you are under or overperforming and pinpoint how to improve your results. Demand analytics to maximize revenue: Analyzing the browsing patterns on your website to better understand user demand and intent is critical to making smarter revenue decisions. For added visibility, you can view all these insights by visitor country of origin. - Accumulated Demand: Based on past searches, see which dates in the future are in high or low demand and optimize pricing accordingly. You can even track ‘no availability’ results in your booking engine. - Search Window: With our nifty dashboard, you can see when visitors are searching for which dates so you know when and where to focus your marketing efforts. -------------------------------------------------------------------------------- URL: https://www.thehotelsnetwork.com/en/faq/ TITLE: Frequently Asked Questions CONTENT: 1. Getting Started: - What is THN? The Hotels Network is an innovative technology company working with over 20,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers hotels the latest technology to grow their direct bookings. - How can THN help my direct bookings grow? The Hotels Network offers customers a full-stack growth platform to power their direct booking channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey, helping to boost website conversions and ADR. - How many hotels are using your solutions? More than 20,000 hotels around the world trust in The Hotels Network. We are working with a wide variety of accommodation providers, including some of the world’s most prominent hotel brands, luxury hotel groups, resorts, serviced apartment brands, hostels and independent hotels. - Do you have testimonials from customers? Sure, please have a look at our case study section. You will find customer testimonials as well as details of how we helped them increase their direct bookings. - Is my business too small to use THN? In order for you to see a real improvement in your direct bookings through The Hotels Network, ideally your website should generate a minimum of 10 direct bookings per property per month. 2. Implementation: - How do I get started implementing THN? It couldn’t be easier! * The 30-day trial has zero cost for you * All the set-up work is on our side * Super simple integration with your booking engine * Average increase in website conversion rate of 32% To implement THN, the only requirement is it is that you have a website with a booking engine to generate direct bookings. - I don't want to start a free trial yet. Can I still see your tool? Of course. Please contact us and we will be happy to perform a live demo. - Is it possible to implement an A/B test during the free trial? We offer a free 30-day trial of our solution so that you can experience our technology first-hand and see the positive results for yourself. If you want, during the trial we can implement an A/B test whereby your website visitors will be split into two groups: those browsing the existing version of your website and those who see our tools. At the end of the trial, we will provide you with a full analysis of the A/B test results showing the impact of the tools on your website conversion rate and revenue. - How difficult is it to the add the THN script to my website? It couldn’t be easier! It just involves adding a simple line of code to your existing website. 10 minutes should be more than enough for your technical team to have it up and running. - Is your software compatible with all booking engines? The Hotels Network software is compatible with more than 250 booking engines. If your booking engine is not on the list, don’t worry, we’ll find a solution! - Do I need to integrate your solution with my PMS? It’s not necessary to integrate THN with your PMS – our solution works independently from your PMS. - Do I need to download or install any software on my computer? No, our solution is fully cloud based. In other words, its use is 100% online. - How long does it take for your solution to start having an impact? The effectiveness of our solution is visible from day one. Our tools will help you improve your hotel website conversion rate as soon as they are activated. - How can I track the performance of what I am doing with THN? Within the tool, we provide you with beautiful performance reports that are customizable, editable and downloadable from the dashboard. You can track all activity, measure the ROI of campaigns and see at a glance how your direct booking conversion rates are increasing. 3. Princing and support: - How much do your tools costs? We offer several different pricing plans tailored to fit your needs and budget, from entry level to all-inclusive enterprise options. Contact us directly for more details. - How many users is it possible to add? There is no limit to the number of users to whom you can grant access. - Can we apply different access rights depending on the user? Yes, different access levels are available for each user. - Do you provide training on how to use your tools? During the initial set-up, we provide personalized user training on all our features so that you can optimize the use of our tools. In addition to on-going training sessions, you can also consult our online help centre at any time which includes a whole host of “how to” videos. - Will I have a support contact? Of course, we provide on-going support at no cost to all our customers. You can benefit from the guidance and know-how of our Customer Success team, via email, phone or online training. 4. Zoom and product: - Can I update campaigns on my website myself? Yes, all your campaigns are accessible and editable at any time in your customer area. - How many languages does your tool support? Our solution allows you to display tools and messages in more than 30 different languages. - Will your tools affect my web speed? No, installing our script on your website should not affect the speed. Our script will only launch once all the content of your page has loaded. - Is THN compatible with the mobile version of my hotel website? Of course, our tools adapt automatically to different versions of your site: mobile, tablet, desktop. - Does your solution only provide the tools which appear on the website simulation I saw on the Conversion & Personalization page? No, our solution is much more complete! The simulation you can see only shows a few basic examples to give you an idea of how our tools could look on your hotel website. For a complete overview of our solution, it’s best to ask for a demo with one of our experts. - Can I personalize the content and design of the messages I display to users? Definitely! You can customize the format, design, color, text, and location of your messages – there are literally hundreds of options. Everything can be done by you directly through our user-friendly interface, no coding required. - Can I show different messages to different users? Yes, you can choose who sees what, thanks to our advanced targeting options. You have dozens of segmentation options so you can make your campaigns visible to certain users while making them invisible to the rest of your users. It’s all about personalizing the user experience for each visitor – and we enable you to automate this. - Is THN price comparison in real time? Yes; the price is taken in real time from a hotel's website and compared with the best available rate on the different OTAs. It's therefore 100% accurate: we only display OTA rates that we have collected in real time. - Do you offer an API? Yes, you can use our API to import dashboard data and build your own custom dashboards. Typically, this option is used to integrate THN data with data from other sources, to have just one single dashboard for all your data needs. -------------------------------------------------------------------------------- URL: https://www.thehotelsnetwork.com/en/pricing/ TITLE: Pricing — Flexible plans to suit your brand's direct channel growth journey CONTENT: BenchDirect™ — Free. Understanding your direct channel is the perfect place to start. What's more, Benchdirect is free for hotels, forever. The first benchmarking product for your hotel’s direct channel. Conversion & Personalization — Plans that scale with you. We offer pricing plans that scale with your growth and needs, from low-priced entry level options to all-inclusive enterprise solutions. 20x return on investment Sounds interesting? There’s no risk. You can start with The Hotels Network for free and join 20,000+ hotels worldwide who are already boosting their direct bookings. -------------------------------------------------------------------------------- URL: https://www.thehotelsnetwork.com/en/our-clients/ TITLE: Our Clients — Setting you up for success CONTENT: Our Client Success team helps you get started with our solution, and will be there for you on every step of the journey. - Setup & Onboarding — Our team of experts will take care of the setup and provide everything you need to get the most out of our tool. - On-going Training — We’ll regularly share best practices with you based on our experience working with thousands of hotel clients worldwide. - Personalized Support — This is a true partnership. We will always be there to support you and answer any questions you may have. Together, we are stronger: 20,000+ hotels worldwide trust The Hotels Network in growing their direct booking channel. What Our Clients Say: - Francesc Zambrana - Online Marketing Manager, H10 Hotels: "THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results." - Julie Hastings - Marketing Director, Hastings Hotels: "The pandemic has certainly had a big impact on hospitality owners in Ireland and so it was important to think outside the box and test new initiatives such as Predictive Personalization. The implementation was simple and fast, with the team at THN helping us to set up the campaign, while Predictive Personalization took care of the rest. Looking at the numbers, it is clear that having Predictive Personalization onboard helped to strengthen our direct booking results at a time when demand was particularly low." - Heiko Rieder - Vice President Revenue Management and Reservations, Penta Hotels: "Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighborhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and user-friendly solutions." - Phromporn Sumatepimolchai – Cluster E-commerce Manager SAii Lagoon Maldives | Hard Rock Hotel Maldives: "The THN direct growth platform lets us improve the overall website experience we offer visitors and helps guide them towards making a reservation. This tool, together with their dedicated team of experts, have become essential for our brand and direct channel strategy." - Erica Stigerud - Head of Online & Digital, Elite Hotels of Sweden: "We wanted to target a certain type of guest with a relevant message to nudge them further down the booking funnel, and THN’s Email Capture tool enabled us to do exactly so. Taking advantage of the flexible targeting options, we were able to show the right message to the right people at the right time." - -------------------------------------------------------------------------------- URL: https://www.thehotelsnetwork.com/en/partner-program/ TITLE: Join our Partner Program. Let’s redefine the direct booking scene together! CONTENT: 1.Agency Partners: Got hotel brands as your clients? We partner with savvy agencies, consultants or freelancers specializing in digital marketing or revenue management. By teaming up with us, you’ll be able to offer new services to your hotel clients that’ll boost their direct bookings. 2. Technology Partners: Providing software solutions to hotel brands? We work with hotel tech providers worldwide on joint projects, from webinars to native integrations with our software. Our goal is the same as always – to improve the performance of your hotel clients. Why partner with THN? Our partnerships are win-win-win. They are good for you, good for us and good for your hotels clients. Here are some of the benefits of working with THN: - BenchDirect™: Offer your clients free access to BenchDirect™ to benchmark their direct channel. - Integrations: Take advantage of a powerful integration with our software. - Expert training: Become a THN specialist by accessing partners-only training and content. - New business: Augment your business by expanding the direct booking services you offer hotels. - THN marketing: Leverage co-branded marketing opportunities. - Network: Join a sweeping network of forward-thinking hospitality professionals. A trusted global partner community. With pride, we are the trusted partners of the following brands, and many more: Bookassist, Busy Rooms, Cloudbeds, D-edge, DerbySfot, Hoteliers.com, Lighthouse, Mews, Preferred, Profitroom, Roiback, SiteMinder, Small Luxury Hotels of the World, Sojourn, SynXis/Sabre, Opensmjle, Ideas. We grow your clients’ direct bookings, your revenue grows: In our partner program, we bring you the best of what we have to offer to make sure the numbers of your hotel clients get pumped up. In turn, so will yours! -------------------------------------------------------------------------------- URL: https://www.thehotelsnetwork.com/en/about-us/ TITLE: About us — We have created a new category in hotel tech: Direct Growth CONTENT: Our Story: we are an innovative technology company who believes in the power of extreme personalization. Based around the globe, we've brought together an awesome team with deep expertise in hospitality, product design and consumer marketing. While working on various projects in the travel space, we noticed a wide gap between the quality of the technology used by the large online players and that of the hotels themselves. We are here to bridge that gap. With our help, any hotel brand can compete and regain their fair share of online bookings. Travelers expect simple yet personalized shopping experiences, and hotel brands should be able to provide them, no matter their size or resources. Our mission is to improve that booking experience and strengthen the relationship between hotel brands and their guests. The Hotels Network in numbers: - 2015 founded - 100+ countries served - 100+ employees - 20.000+ clients - 32% average increase in bookings - 100+ partners Our Awards: we are proud to have been recognized for our product innovations, our rapid growth and our unique workplace culture. Here are a few of the awards we have received: Best Direct Booking Tool (Hotel Tech Awards 2025), Adrian Awards Winner (hsmai 2022), Redpanda, Best Technology Innovator of the year 2021 (hsmai 2021), Top Startups Honoree (LinkedIn 2020), Wired. -------------------------------------------------------------------------------- URL: https://www.thehotelsnetwork.com/en/contact-us/ TITLE: Contact us — We’d love to help CONTENT: We are helping thousands of hotels around the world grow their direct channel. We’d love to be able to help you too. -------------------------------------------------------------------------------- URL: https://www.thehotelsnetwork.com/en/press/ TITLE: Press — We are on a mission to grow direct bookings CONTENT: How we do it: we provide a full-stack growth platform that helps hotel brands to improve the direct booking experience and strengthen their relationship with guests. Harnessing the latest machine learning techniques, we add a layer of tools to the hotel website to offer guests a unique online experience. By personalizing the website for each and every user, hotels see an increase in direct conversions and ADR. --------------------------------------------------------------------------------